• Michelle Hall

40/40/20 Golden Rule to Marketing Success


Have you ever asked yourself “Why is my Ad not working?” Many of my clients have and I like to share this little secrete with them and now with you. The 40-40-20 rule has been used since the 1960’s to build the world's best marketing campaigns. It’s simple straight to the point, and tells you what you need to know to get the most out of your advertising budget: Here is the Formula

40% Audience


40% Offer


20% Design


Audience = 40%

A target market can be a specific neighborhood, income, or age of the home. Deciding who is your target market is very important to your direct mail success. Mailing to the right people who are more likely to buy your product or service is the best way to spend you advertising dollars.


Offer = 40%

A strong offer goes a long way to getting people to call or come through your doors. Add an expiration date to cause a since of urgency and get your potential customers to call or come in sooner versis later.


Design = 20%

A well-designed ad is non cluttered, but is easy to read and gets your point across in 3 seconds are less. Everything from the design to the paper and print quality is an extension of your business image and should all be taken into consideration.


A well-designed ad is non cluttered, but is easy to read and gets your point across in 3 seconds are less. Everything from the design to the paper and print quality is an extension of your business image and should all be taken into consideration.


When you consider these 3 factors as a whole, you will realize one will not be able to work without the others. Each factor should all be taken into consideration when putting together a marketing piece.


Feel free to let us know how you have used the 40-40-20 rule in your advertising.

We also love and encourage any questions that you may have

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