Why Branding is Important for Your Business
Updated: Dec 10, 2020
written by Samantha Zeager
You are a local business that only works within a certain radius. You have loyal customers you’ve known for years that tend to give you referrals here and there. Maybe you have somewhat of an online presence, but it’s not at the top of your priority list. You do have a company to run after all! If this sounds like you, we understand you and work with companies just like yours. It is a lot to juggle running a business, maintaining a positive work environment, and making sure you have new revenue constantly coming in.
Brand awareness is so important when looking for new customers and appealing to a wider audience. Look at Nike for example, when you see that Nike swoosh you know exactly who it belongs to without their company name anywhere in sight. Smaller companies can achieve this same type of branding with just a few key steps to get their name in front of hundreds of potential customers.
Strong branding will allow you more leverage in your industry. Consumers tend to go with a name or a logo they have seen multiple times in multiple places. This will also help employee pride. When an employee truly stands behind the company and its branding, they feel a sense of responsibility to get the job done right and represent the company in the best way possible. A job well done means great reviews for you online, which helps with credibility to new customers researching your business. Customers will always lean towards a professional, well-polished business they feel they can trust.
Step one... First step is to set a budget. It is recommended to spend about 10% of your revenue on marketing with a portion of that focused on branding. This includes direct mail marketing right to their mailbox and social media marketing since most people check their phones constantly.
Step two... The next step is to decide what you want to be known for. For example: Reliable, great quality, good value, fair? These are all different options you can reiterate on all different platforms.
Step three... Third step is to choose a logo that represents you. The logo should be very clear at first glance what your company does. If you are a remodeling company, have an outline of a home over the first word of your company name, as an example.
Step four... Fourth step is to take it online. A website is vital for your business. This is the hub new customers are going to look at to get a sense of what your company is about.
Final step is figuring out who you want to be the face of your company. A video of yourself, the owner, or a long-time dedicated employee with a great attitude will represent you well!
These are just a few ideas for you to get started on dominating your industry. We are here to help you with branding with our expert ad design team, and to help highlight the best qualities of your business to thousands of potential buyers.