“Marketing Made Simple” — Book Review

"Confuse, and you lose. Clarify your message so customers listen." – Donald Miller

If you’re a small business owner, you’ve probably felt it — marketing can feel overwhelming. You’re busy running your business, managing customers, and trying to find time to post online. That’s where Donald Miller’s book 

“Marketing Made Simple” steps in.

This book breaks marketing down into a simple, step-by-step plan that actually makes sense — no fancy jargon, no tech talk.

What the Book Is About

“Marketing Made Simple” shows you how to create a sales funnel that attracts customers and builds trust — even

while you’re busy working.

Donald Miller uses his StoryBrand Framework, which helps you talk about your business in a way people understand.He explains how to:

• Write clear messages that get attention.

• Build a website that actually sells.

• Create email campaigns that bring customers back.

Why Small Business Owners Should Read It

This book is perfect for guys who say, “I know I should do more marketing… I just don’t know where to start.”

Here’s what makes it worth reading:

• It’s simple: No buzzwords, no fluff — just clear steps.

• It’s practical: You can take what you learn and apply it today.

• It saves money: When your message is clear, your ads and website perform better — meaning more calls, more sales, more jobs booked.

 Key Takeaways

• Clarity beats creativity. Customers buy when they understand, not when they’re impressed.

• Your customer is the hero. You’re the guide — help them solve their problem.

• Your website should pass the 5-second test. Can someone tell what you do, who it’s for, and how to hire you in five seconds?

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 Final Thoughts

“Marketing Made Simple” is a must-read for any small business owner who wants to grow without wasting money on confusing marketing. It’ll help you see your website, emails, and ads as one clear system — not just random pieces.

Action Step:

Buy “Marketing Made Simple” by Donald Miller and set aside 20 minutes a day to read a chapter. By the end of the week, you’ll have a full plan to start marketing smarter — not harder.