“If people can’t find you, they can’t hire you.” Most local business owners hear the word SEO  and instantly think:“That sounds complicated… and expensive.” Good news — it doesn’t have to be.Here ’s a simple, no-jargon explanation of what SEO really is and why it matters for your business. So… What Is  SEO? SEO stands for Search Engine Optimization , but here’s the plain-English version: SEO is the process of helping your business show up when people search for what you do. T

Step-by-Step: Create Your 2026 Marketing Plan You’re busy. Jobs. Crews. Customers.So this 2026 marketing plan is simple, clear, and fast . Use this as a one-page guide you can hand to your team Step 1: Look Back Before You Look Forward Ask 3 quick questions  about 2025: What worked? Google / SEO Referrals Yard signs Facebook / Instagram What flopped? Where did the best customers come from? Circle 2–3 things that worked best .Those get more time and money  in 2026. Step 2: Se

“Great businesses aren’t built on secrets. They’re built on answering the questions customers already have.” They Ask, You Answer  shares one powerful idea: If customers are asking questions, your business should be the one answering them — clearly, openly, and everywhere. The book tells how Marcus Sheridan saved his failing pool company during the 2008 recession by publishing honest, helpful content on his website. No gimmicks. No confusing marketing. Just answering real cus

How Dr. Harris Meyer Brought His  Passion Across the Bay After more than two decades caring for patients in San Francisco, Dr. Harris Meyer decided it was time for a change. The city had been good to him, but the pull toward something calmer — something closer to home — grew stronger. So he crossed the bridge, settled in the East Bay, and opened a new chiropractic practice surrounded by sunshine, friendly faces, and a slower pace of life. “I love our new location and the spac

“Don’t be everywhere. Be where it matters most.” – Unknown You’ve probably noticed something surprising lately…Big brands — like  Microsoft, Delta, and even Costco  — are going back to  print marketing . After years of chasing clicks, these companies are realizing what small businesses have known all along: Nothing beats something real you can hold in your hands. Why Big Companies Are Returning to Print In a world full of endless scrolling and pop-up ads, print stands out.Her

“The best time to plant a tree was 20 years ago. The second-best time is now.” – Chinese Proverb Most small business owners slow down in December — but that’s your chance to  get ahead .A little focus now means more booked jobs, smoother marketing, and fewer slow weeks when January hits. Here’s your  December Marketing Checklist  to finish strong and set yourself up for a record-breaking 2026. 1. Review What Worked in 2025 Look back at your best leads:  Did most come from Goo

"Don’t look at the cost of building your business — look at the cost of not building it." If you’re a  small business owner , you already know every dollar matters. You work hard, you wear a lot of hats, and marketing might not always be your top priority. But here’s the truth — your  website is the foundation  of your business. It’s the home base that every ad, post, and marketing campaign should lead back to. Why Investing $3K–$5K in a Website Is Worth It Sure, you could th

"Confuse, and you lose. Clarify your message so customers listen." – Donald Miller If you’re a  small business owner , you’ve probably felt it — marketing can feel  overwhelming . You’re busy running your business, managing customers, and trying to find time to post online. That’s where Donald Miller’s book  “Marketing Made Simple”  steps in. This book breaks marketing down into a  simple, step-by-step plan  that actually makes sense — no fancy jargon, no tech talk. What the

Voted best in this category year after year, Shish Grill continues to satisfy East Bay taste buds with its authentic Lebanese, Greek, Turkish and Mediterranean cuisine. Chef Nancy adds a side of passion, dedication, and love for her grandmother’s food with every meal. She is most proud when her customers return from Lebanon and the Mediterranean region and say they missed her Gyros, Shawarma, Dolmas, Tabouli, Falafel, Maklouba, Backlava and Hummus. “Nothing makes us happier,”

Success is where preparation and opportunity meet.” – Bobby Unser As a small business owner, you wear many hats. Finding time for marketing can feel overwhelming — that’s why we’ve created a simple  monthly checklist  to help you focus on what matters most, in small, bite-sized chunks. One of the easiest (and most overlooked) tools you can use is  Google My Business (GMB) , now called your  Google Business Profile . Think of it as your  online storefront . When someone search

The Story of Mathers Tree Service What inspired you to start your business? Mitch and his dad, Rich, started Mathers Tree Service in 2012, although at that time Rich had been climbing trees for over 30 years. He worked for various companies in the Bay Area and was somewhat of a tree climbing legend. Mitch graduated from college as the 2008 recession was in full swing and thus Mathers Tree Service was born. I joined them full time in 2016 as Mitch and I were getting ready to s

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