10 Simple Ways to Close More Marketing Leads Every business owner wants more leads. But here's the truth... More leads don't always mean more sales. Sometimes the biggest opportunity isn't generating more phone calls—it's doing a better job with the ones you already have. If your marketing is bringing in leads but your calendar isn't filling up, it may be time to look at your sales process. Here are 10 simple ways to turn more inquiries into paying customers. 1. Answer the Ph

How Smart Business Owners Measure Their Advertising (Without Making It Complicated) One of the first questions we hear from business owners is: "How do I know if my advertising is actually working?" It's a fair question. After all, every marketing company promises results. But the smartest businesses don't rely on guesswork. They track their marketing. T he good news? You don't need expensive software or a marketing degree to know what's working. Here are a few simple ways to

Homeowners Are Ready to Spend. The Question Is... Will They Find You? August is one of the busiest months for homeowners. Summer vacations are winding down. Kids are heading back to school. Life starts getting back to normal. That's when homeowners finally have time to look around the house and say... "We should probably get that fixed." For home service businesses, that means opportunity. Whether you build fences, remodel kitchens, fix plumbing, install electrical upgrades,