Set up an Instagram Highlight for Services

Best For: Salons, med spas, fitness studios, landscapers, remodelers, cleaning services—anyone who shows their work visually

Turn your Instagram into a mini website.

When people visit your Instagram profile, they’re asking three things:

• What do you do?

• What does it look like?

• How do I get started?

If they can’t figure that out fast, they’ll leave.

Instagram Highlights solve this. They live under your bio and let you show off your services, answer FAQs, and guide people to book—all in just a few taps.

Why Instagram Highlights Matter

Highlights help you:

✅ Save your most important Stories so they don’t disappear in 24 hours

✅ Keep your services front and center

✅ Build trust by showing your real work and process

✅ Give people a way to learn about your business without needing to scroll forever

Think of them as digital flyers that live on your profile 24/7.

What to Put in a Services Highlight

Your “Services” Highlight should be made up of 3–10 Instagram Stories. Each one should explain or show off a part of what you do.

📸 Show visuals of your services

Use short videos, before/after shots, photos of your tools, or time-lapse clips.

🧾 List what’s included or how to book

Show step-by-step how people can schedule, order, or reach out.

💲 Mention pricing (if you're comfortable)

Even “Starts at $85” gives people helpful info.

Examples by Industry

💇‍♀️ Hair Salon Highlight name: “Our Services ”Stories to include:

• Haircuts

• Color treatments

• Highlights or balayage

• Bridal or event styling

• “How to book” slide

🌿 Landscaper or Lawn Pro Highlight name: “Lawn Help ”Stories to include:

• Mowing services

• Spring/fall cleanups

• Mulch installs

• Patio or hardscape photos

• Before/after yard shots

🦷 Dental or Med Spa Highlight name: “Smile & Skin” Stories to include:

• Whitening treatments

• Braces or Invisalign

• Cleanings or exams

• Botox/fillers demos (if allowed)

• FAQ and office hours

🧹 Cleaning Service Highlight name: “What We Clean ”Stories to include:

• Kitchen deep cleans

• Move-in/out packages

• Before/after of tubs or appliances

• Pricing info

• Booking instructions

How to Make a Services Highlight (Step-by-Step)

1. Post your Stories. Record or upload your service videos/photos to Instagram Stories (ensure each is under 15 seconds).

2. Save to a Highlight soon as it’s posted, tap the “♥ Highlight” button and either:

3. Create a new Highlight called “Services” or “Start Here,” or

4. Add it to an existing Highlight you’ve already started

5. Design a Custom Cover Go to Canva.com and search “Instagram Highlight Cover.” Choose a style that fits your brand.Ideas include icons for scissors, soap, houses, teeth, leaves, etc.

3 Simple Action Steps to Do Today:

✅ 1. Record 3–5 Stories: Show your top services or most booked packages. Include before/after shots, tools you use, or smiling clients (with permission!).

✅ 2. Save them to a new Highlight. Name it something easy to understand, like “Our Services,” “Book Now,” or “Get Started.”

✅ 3. Refresh it once a month. Update your Highlight with new content, promos, or seasonal services.

Pro Tip:

Once set up, you can point to your Highlights in posts or Reels. Say things like:👉 “Want to see how we clean tile floors? Check out our Highlights!”👉 “Tap our profile and click ‘Our Services’ to book fast.”