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Top 3 Marketing Strategies for Home Service Businesses: Simple Tips You Can Use Today

  • Writer: Sabline Carbaugh
    Sabline Carbaugh
  • Jan 28
  • 3 min read


Marketing your home service business can feel overwhelming, but it doesn’t have to be! If you want more customers, you must ensure people know who you are and what you do. What is the best way to do that? Use the top three marketing tools that work: Google (PPC and SEO), Local Magazines, and Facebook Ads.

These tools have their strengths and challenges, but when you use them correctly, they can help your business grow. Let’s break it down!


1. Google Search: PPC and SEO

When people need a plumber, electrician, or landscaper, the first thing they usually do is search on Google. That’s why being easy to find online is so important.

Pay-Per-Click (PPC) Ads

You see PPC ads at the very top of Google search results. You pay every time someone clicks on your ad.

Pros:

  • Fast Results: Your business shows up right away.

  • Reach the Right People: Ads target people looking for your services (e.g., “roof repair near me”).

  • Trackable: You can see how many people click and call.

Cons:

  • Can Be Pricey: Popular keywords cost more money.

  • Takes Work: You need to check your ads often to ensure they work well.

  • Click Waste: Sometimes, people click without hiring, which costs you.

Search Engine Optimization (SEO)

SEO helps your business show up in Google’s non-ad results. This means your website appears when people search for services like yours.

Pros:

  • Free Clicks: You don’t pay for every click once you rank high.

  • Builds Trust: Customers trust businesses that show up in organic (non-ad) results.

  • Superb for Local Searches: SEO ensures you appear in your town or city.

Cons:

  • Takes Time: It might take months to see significant results.

  • Needs Updates: Google changes its rules often, so you must keep your website fresh.

  • Tricky to Do: It’s not always easy to figure out SEO on your own.

Tip: Use PPC for quick results and SEO to grow over time. Together, they’re a great team!


2. Local Magazines

Local magazines are still a great way to reach customers, especially homeowners. Ads in these magazines tell people about your services in their neighborhood.

Pros:

  • Reaches Homeowners: These magazines are usually mailed straight to homes.

  • Builds Credibility: A professional ad shows you’re serious about your business.

  • Sticks Around: Magazines don’t disappear—they stay in homes for weeks or months.

Cons:

  • Costs More Upfront: Ads in print can be pricier than online ads.

  • Smaller Audience: You only reach people in the magazine’s area.

  • Harder to Track: Knowing how many calls came from your ad is not always easy.

Tip: Pair your magazine ad with a special offer or coupon to help track how well it’s working.


3. Facebook Ads

Facebook isn’t just for sharing photos and updates—it’s also a great place to advertise your business. You can use Facebook ads to show off your work, promote special deals, and stay top-of-mind for local customers.

Pros:

  • Super Targeted: Show your ads to people in your area who will most likely need your services.

  • Great for Photos and Videos: Share before-and-after photos, customer testimonials, or how-to videos.

  • Affordable: Facebook ads often cost less than Google ads.

Cons:

  • Not Always Immediate: People on Facebook aren’t actively looking for your services, so leads may take longer to convert.

  • Constant Updates: Facebook frequently changes its ad rules, so you must stay on top of things.

  • Ad Fatigue: People might get tired of seeing the same ad repeatedly.

Tip: Use Facebook ads to build awareness and remind people about your business. Add photos of your work to make your ads more engaging!


Which Strategy Should You Use?

The best marketing plan uses all three tools together. Here’s a quick plan to get started:

  1. Google Search (PPC and SEO): Use PPC for fast results and SEO for steady, long-term growth.

  2. Local Magazines: Build trust and let homeowners in your area know about your services.

  3. Facebook Ads: Stay in front of potential customers and keep your business on their radar.


Final Thoughts

Growing your home service business doesn’t have to be complicated. Focus on these three strategies, and you’ll see more customers coming your way. Need help getting started? Let’s chat! Contact us today, and we’ll help you create a marketing plan that works for your business.

Here’s to your success! 🚀

 
 
 

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