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Small Business SEO Checklist (Get Found on Google Fast)

  • Writer: Sabline Carbaugh
    Sabline Carbaugh
  • 7 days ago
  • 2 min read


“Success doesn’t come from what you do occasionally. It comes from what you do consistently


A Ready-Made Local SEO Checklist for Your Local Business


If you want more calls, more jobs, and more money… people need to find you first.


That’s where local SEO comes in.

Good news? You don’t need to be a tech expert.

You just need a simple checklist—and to actually do it. 1. Claim & Clean Up Your Google Business Profile

This is your #1 money-maker online. Make sure:

  • Business name, address, phone are correct

  • You pick the right category (plumber, HVAC, roofing, etc.)

  • You add service areas

  • You upload real photos (jobs, trucks, team)

If this is messy, you’re losing leads. Period.


2. Get More 5-Star Reviews (Every Week)


Reviews = trust = more calls.


Simple system:

  • Ask every happy customer

  • Send a direct link

  • Say: “Hey, this helps our small business a ton.”


Goal:

  • 2–5 new reviews per week

More reviews = you show up higher on Google.

3. Make Sure Your Website Works (Fast + Simple)


Your site doesn’t need to be fancy.

It needs to convert visitors into calls.


Check this:

  • Loads fast (under 3 seconds)

  • Has a clear phone number at the top

  • Says what you do + where you serve

  • Has a “Call Now” button


If people are confused, they leave.



4. Use Local Keywords (Speak Like Your Customers)


Don’t overthink this.

Use phrases like:

  • “AC repair in [your city]”

  • “Emergency plumber near me”

  • “[Service] in [town name]”


Put these on:

  • Homepage

  • Service pages

  • Headings

This tells Google exactly who to send you.



5. Post Weekly on Google


Most people skip this. Big mistake.


Once a week:

  • Share a job photo

  • Talk about a recent fix

  • Give a quick tip


This keeps your business active and visible.


6. List Your Business Everywhere


Make sure your info matches across:


  • Yelp

  • Facebook

  • Apple Maps

  • Local directories


Same name, address, phone everywhere = more trust with Google


Keep It Simple

You don’t need to do everything at once.


Start here:


  • Fix your Google profile

  • Get more reviews

  • Make your site clear


Then build from there.


Action Step


Pick ONE thing from this list and do it today.

Then do another tomorrow.

That’s how you win local search—and get more jobs.

Want to Go Deeper?


“$100M Leads” by Alex Hormozi



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