“Why Big Brands Are Going Back to Print — And What That Means for Your Local Business”

“Don’t be everywhere. Be where it matters most.” – Unknown

You’ve probably noticed something surprising lately…Big brands — like Microsoft, Delta, and even Costco — are going back to print marketing. After years of chasing clicks, these companies are realizing what small businesses have known all along:Nothing beats something real you can hold in your hands.

Why Big Companies Are Returning to Print

In a world full of endless scrolling and pop-up ads, print stands out.Here’s what big brands are learning:

• Print gets noticed. A quality piece in someone’s hand grabs attention in a way another ad can’t.

• It builds trust. Print feels solid and credible — people take it more seriously than digital noise.

• It lasts longer. A magazine sits on a table for weeks, keeping your message in view.

• It connects to digital. With QR codes and links, print drives traffic straight to your website or booking page.

What That Means for Local Businesses

If big brands are doubling down on print, it’s a clear signal: Local business owners have a chance to stand out — right in their own neighborhoods.

That’s where LocalBuzz Magazine shines.

Why LocalBuzz Works

LocalBuzz gives you the trust of print and the reach of community all in one place.

• You reach real homeowners — your best customers.

• You build credibility fast by being featured alongside other trusted local pros.

• Your ad lives longer — on kitchen counters, coffee tables, and waiting rooms.

• It works with your digital marketing. Add a QR code to drive readers to your special offer or website.

Why Now Is the Time

Everyone’s fighting for online attention.You can stand out simply by showing up where your customers still look — in their homes, not just on their phones.

Action Step:

Join your local edition of LocalBuzz Magazine before the next issue deadline.Your future customers are already flipping through it — make sure they see you.

Go Deeper:

Listen to the podcast “Marketing Over Coffee” — short, weekly episodes that mix old-school tactics (like print) with new-school tools (like email and automation).It’s the perfect blend of insight and action for local business owners.