Get Seen Everywhere

Get Seen Everywhere: The Power of Integrated Advertising

"You can’t sell a secret." – Unknown

If you own a small business—especially in home services—you’ve probably felt the pressure: digital ads are noisy, print is “old school,” and there are a hundred marketing options pulling at your wallet. The truth? The most successful businesses don’t pick one tactic—they combine a few simple ones into an integrated advertising strategy that works both online and offline.

Why Integrated Advertising Works

• More Visibility = More Trust

  81% of consumers need to trust you before they buy. Seeing your brand in

  multiple places builds that trust.

• Repetition Builds Recall

  It takes 5–7 impressions for someone to remember your company.

• Same Message, Different Places

  Whether in their mailbox, on Facebook, or at the top of Google, your customer keeps seeing you.

3 Easy Tactics to Combine

• Google Ads – Show up when customers are searching for exactly what you offer.

• Social Media Ads – Stay in front of customers while they scroll.

• Direct Mail (like The LocalBuzz Magazine) – Get into their hands with coupons, offers, and brand exposure.

Example Marketing Combos

• Home Services: Google Ads + Social Media + Local Magazine Ad

• Realtors: Google Ads + Print Ads + Social Media

• Restaurants: Print Ads + Facebook Ads + PPC

The magic happens when these work together—people see your ad in the mail, recognize it on Facebook, then search Google and click you first.

Action Step: Stop guessing which tactic will work best.

Get a FREE marketing report tailored to your business here:

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Want to dig deeper?

Read Building a StoryBrand by Donald Miller—it’s a great guide for crafting a message your customers actually remember.