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Your Fall Marketing Checklist:

  • Writer: Sabline Carbaugh
    Sabline Carbaugh
  • Aug 25
  • 2 min read
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15 Ways to Boost Sales Before Year-End


"Don’t wait for opportunity. Create it." – George Bernard Shaw

Fall is one of the best times to ramp up your marketing. People are back from summer vacations, holidays are around the corner, and buying decisions are on the rise. If you want to finish the year strong, you need a clear, focused plan.

Here’s your September–November Marketing Checklist to boost visibility and sales.



1. Know Who You’re Talking To

  • Define your target audience.

  • Create simple buyer personas—age, location, needs, and pain points.


2. Set Your Game Plan

  • Pick 2–3 clear marketing goals for the next three months.

  • Examples: Get 50 more leads, grow Google reviews by 25, increase repeat customers.


3. Be Easy to Find

  • Optimize your website for local SEO.

  • Update your Google My Business listing with fresh photos, hours, and services.


4. Show Up Consistently Online

  • Build a content calendar for your social media posts.

  • Mix in helpful tips, behind-the-scenes peeks, and seasonal promotions.


5. Become the Local Expert

  • Write 1–2 engaging blog posts each month related to your industry.

  • Share them on Facebook, LinkedIn, and your email list.


6. Work Your Email List

  • Send targeted email campaigns to past and current customers.

  • Offer tips, seasonal specials, and reminders.


7. Advertise Smart

  • Run targeted social media ads aimed at your ideal customer.

  • Test different headlines and images to see what clicks.


8. Engage, Don’t Just Post

  • Reply to comments and DMs quickly.

  • Ask questions to spark conversation.


9. Leverage Local Connections

  • Partner with local influencers or community groups.

  • Network with other businesses for cross-promotions.


10. Track, Adjust, Repeat

  • Use analytics tools to see what’s working.

  • Adjust your strategy monthly based on results.


11. Add Seasonal Spark

  • Plan fall-themed promotions, giveaways, or events.

  • Encourage customers to leave reviews—share the best ones online.


Action Step:

Print this checklist, highlight the top 3 things you can start this week, and commit to finishing them before the month ends.


Pro Tip: 

If you haven’t read it yet, Traction by Gino Wickman is a fantastic guide to building systems that keep your marketing—and your business—running smoothly.

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