Stop Guessing: Here’s What Actually Works in Small Business Marketing
- Sabline Carbaugh
- Aug 25
- 2 min read
Updated: Sep 16
Running a small business is a constant balancing act. You’re watching expenses, managing operations, and trying to keep customers happy—all at once. But if there’s one place you can’t afford to cut corners, it’s marketing.
Without new customers, your business stalls. And in today’s world, word-of-mouth alone isn’t enough. To keep growing, you need a smart plan that consistently brings in fresh leads.
Here’s how to do it.
🔥 The 3 Best Ways to Bring in New Customers
✅ Search Ads (Google & Bing)
The fastest way to get in front of people who are actively looking for what you offer.
Why it works:
High intent—customers are already searching
Instant visibility at the top of results
Easy to track calls, clicks, and sales
💡 Every local business should consider this.
📬 Direct Mail (Coupons & Postcards)
Yes, good old-fashioned mail still works—and it works surprisingly well.
Why it works:
Reaches real homes in targeted neighborhoods
Cuts through digital clutter
Feels more personal and tangible
💡 Tried-and-true for decades.
📱 Social Media Ads (Facebook & Instagram)
People spend hours scrolling every day. Ads here help your business stand out where your audience already hangs out.
Why it works:
Visual and engaging
Builds trust and awareness over time
Perfect for promotions and storytelling
💡 Great for restaurants, shops, gyms, and service businesses.
⚙️ Tools That Keep Customers Coming Back
Bringing in new leads is step one. Step two is staying in touch so they come back again and again.
💬 Text Messaging: High open rates, instant reminders, great for flash sales (but follow the rules).
🖥️ Display Ads: Affordable and excellent for boosting brand awareness.
📧 Email Blasts: Nurture warm leads and highlight offers.
📺 TV Ads: For bigger budgets—helps your brand look established and trustworthy.
✅ Your Marketing Game Plan
Pick 3 lead-generation tools → Search ads, social ads, direct mail, or display ads.
Add retention tools → Text, email, or display ads to stay top-of-mind.
Track results → Know where your leads come from so you can spend smarter.
🎯 Want to Know What Works Best for YOUR Business?
Every business is different. A landscaper’s strategy won’t look like a restaurant’s.
👉 Grab your free custom marketing report here:
🎧 And check out Marketing Made Simple by Donald Miller for simple, actionable tips.
Final Thou
Henry Ford was right—cutting advertising to save money doesn’t save anything at all. If you want to grow, you don’t need the biggest budget… just the right plan. Start small, stay consistent, and watch your business thrive. 🚀
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